Zhai: environmental publicity plays an important role in spreading environmental protection.

Recently, Zhai Qing, Vice Minister of environmental protection, said at the 2016 National Environmental Internet Conference that environmental publicity has played an important role in disseminating the concept of environmental protection and ecological civilization, and in publicizing advanced environmental protection models.

Zhai Qing said that the CPC Central Committee and the State Council put the construction of ecological civilization and environmental protection on a more important strategic position, made a series of major arrangements, and made positive progress in ecological environment protection. As an important part of the construction of ecological civilization and environmental protection, environmental publicity plays an important role in disseminating the concept of environmental protection and ecological civilization, publicizing advanced models of environmental protection, exposing and attacking environmental violations, and encouraging the public to participate in environmental protection.

Zhai Qing pointed out that this year is the beginning of the 13th Five-Year Plan. The 13th Five-Year Plan outline lists the overall improvement of environmental quality as an important goal of building a well-off society in an all-round way. At present, with the vigorous development of environmental protection, abundant publicity materials, high degree of social concern, increasingly socialized and specialized publicity channels, the rapid development of new media and new technologies, environmental publicity is facing new opportunities and challenges. Some traditional propaganda methods and means need to be improved and improved to meet the needs of the development of environmental protection situation as soon as possible.

Zhai Qing stressed that in the face of the new situation, new requirements and new tasks, environmental protection departments at all levels should pay more attention to environmental publicity work, focus on the center, serve the overall situation, vigorously publicize the decision-making and deployment of the CPC Central Committee and the State Council, give full play to the enthusiasm of all localities, departments and all walks of life to jointly protect the environment, and form a collective grasp of environmental protection. The atmosphere should be clear to the public about the long-term nature, complexity and arduousness of environmental problems, so as to win the public's understanding and support for environmental protection work. We should vigorously publicize positive examples, build up public confidence in improving environmental quality, and be brave to expose negative examples and use public opinion to promote the solution of outstanding environmental problems. Great efforts should be made to improve the way of publicity. The contents of publicity should be concise, easy to understand, flexible and diverse, and good at using new media and new ways to enhance the effectiveness of environmental publicity.